Trending in China: The New Weibo Video Ban

 

Trending in China today: People in China are buzzing in regards to the Weibo ban, Wang Sicong’s response to an open letter by a Korean live-streaming host, plus the diminishment of the apple iphone in China.


Weibo bans
movie uploads longer than 15 minutes


This can hurt Weibo’s business enterprise model thinking of video-related content material could be the mystery sauce of Weibo’s latest renaissance. The brand new procedures are merely one of a number of latest limits by the Chinese government on Chinese social media : Weibo. This news brings Weibo’s US inventory down by just about two percent.

 

Alibaba is killing Weibo ! 


Wang Sicong responded
to the Korean live-streaming host’s open up letter
Following a live-streaming host accused Panda Tv set in an open up letter of failing to pay her just after signing a offer to host, Wang Sicong, the CEO from the web-site, made an official announcement saying they adopted the regular organization practice. He also mentioned her contract is above due to the fact she didn’t obtain the viewership she promised. Fueling the discussion is really a social media buzz, with Weibo reaction from the former Panda Tv staffer who claimed the host sued the corporate to get people’s empathy and make more money in China.


Is this the top of iPhone’s 10 years in China?


While people in China right now remain buzzing about whether or not the iphone 8 will consist of a fresh Wifi charging purpose, iphone is dropping floor in China. OPPO and Huawei have unveiled high-quality but decreased priced gadgets, now dominating the domestic market place.
Jack Ma: AI will
bring about folks ‘more suffering than happiness’

Jack Ma’s idea?

digital China

AI will far more most likely do away with jobs and pressure growing old men and women to combat for less compensated positions. It could even be the catalyst for your third entire world war, according to Jack Ma, who spoke nowadays at an entrepreneurship meeting in China. He also recalled when, fifteen many years in the past, he warned standard retailers of the impression of e-commerce. Number of persons listened to him.

Management of the Content ! 


China is tightening its
manage over net written content. Yesterday, the federal government reportedly instructed three web sites – Sina Weibo, iFeng, and ACFUN – to prevent streaming video and audio information that evidently have been “not in keeping with national audiovisual restrictions and propagating damaging speech,” in accordance with the Money Instances.
All
3 web-sites absence a license to stream content, China’s Point out Administration of Push, Publication, Radio, Film and television (SAPPRFT) says. The company earlier fined Tencent, which owns WeChat, for broadcasting political and social news with no appropriate license. Now, person people really have to implement for the license to stream.

Sina Weibo new streaming move ! 


The
Financial Situations points out that Sina Weibo invested in a video streaming web-site last November and counts on live stream adverts to create income. However, it faces federal government scrutiny, just like other platforms operating in China. Earlier this thirty day period, at the very least 60 social media marketing accounts had been shut down for spreading “vulgar content” and “negatively impacting culture.”

Read also total Ads spending in China online ! 

 

https://digitalnewschina.wordpress.com/

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$50Billion Value for Chinese Uber Didi

China’s Didi to be esteemed $50b after announced $6b round

Didi Chuxing, the on-request goliath that drove Uber out of China, is set to wind up noticeably the world’s second-most noteworthy esteemed Tech startup.

Beijing-based Didi is raising a round that could reach as high as $6 billion at a valuation that would surpass $50 billion, a source with information of dialogs told TechCrunch. That is not a long way from Uber itself, which is said to be esteemed at over $60 billion. Bloomberg initially detailed the raise, gossipy tidbits about which initially started flowing a month ago.

Didi declined to comment. The new arrangement would speak to a huge climb on the organization’s latest $28 billion valuation when it shut a monster $7.3 billion venture that included cash from Apple and China Life.

The news in China : 

        • China’s driving ride-hailing application Didi Chuxing is raising as much as US$6 billion in new supports from speculators, for example, SoftBank, as indicated by Reuter’s sources.
        • The most recent round, allegedly for worldwide extension, will esteem the organization at over US$50 billion.

Why it is important

          • This financing would sling Didi into turning into China’s most significant startup, beating cell phone creator Xiaomi, which got the title after a 2014 round worth US$46 billion.
          • It will fuel Didi’s abroad extension in the midst of a risk from nearby administrative changes. A few guidelines beforehand discharged would cut the quantity of its drivers and twofold the charges of its clients in significant urban communities.
          • Since obtaining Uber’s unit in China, Didi has put resources into a comparable application in Brazil and opened a lab in Silicon Valley that is centered on computerized reasoning.

$50 billion valuation

The $50 billion or more valuation would likewise make Didi the Tech business’ second most astounding esteemed startup (‘or private Tech firm’) behind just Uber. Right now, Didi is positioned fourth, as per information from Crunchbase, however the new round could take its valuation past that of kindred Chinese firms Xiaomi ($45 billion) and Alibaba associate Ant Financial ($50 billion) which as of now sit second and third, individually, behind Uber on the valuation stepping stool.

The source disclosed to TechCrunch that a portion of the financial specialists in Didi’s new round would incorporate existing benefactors Bank of Communications, China Merchants Bank and SoftBank. Silver Lake Kraftwerk, which as of late raised a $15 billion store — it is fifth to date — is set to join as another speculator in the round. The firm checks Didi financial specialist Alibaba and Alibaba’s neighborhood trade associate Koubei among its arrangement of arrangements.

The majority of this comes while Didi holds up upon the consummation of its procurement of Uber’s China business. The arrangement was first declared on August 1, yet it is liable to various administrative bodies. Even more as of late, Didi has forayed into the U.S. with a California-based research lab devoted to creating counterfeit consciousness and self-driving auto Technology. It even poached a prominent Uber analyst as a feature of its U.S. push.

Agressive Digital plan in China

The give, one of the biggest ever in the Asian wander industry, is gone for giving Beijing-based Didi adequate funding to seek after an aggressive plan in China and past like Baidu search engine (source Daxueconsulting) . While the four-year-old startup has so far concentrated on ride-hailing administrations in the household market, it is hoping to venture into more nations and put resources into Technologies from independent heading to counterfeit consciousness. Such more extensive goals may place it into more straightforward rivalry with Alphabet Inc. what’s more, at the end of the day, Uber.

source Techinasia

81% of Advertising Spending on Internet by 2020

If you ever shed a tear for print or TV advertising executives on Western markets, spare a thought for those in China. While the Internet has been eating in traditional advertising spending in the world, the trend in China has been particularly despairing for the old and should be revealing for whiskey-swilling males from developed markets. Internet outlets took the majority of Chinese advertising budgets last year with 58.1 percent and that will climb to 81.3 percent by 2020, according to estimates from Jefferies and iResearch. TV will fall to 14.4 percent and the advertising share of advertising costs is expected to decline by 90 percent compared to 2010, estimate.

the Rise of Digital Advertising

 

source 

China Internet by 2020

81.3% This upheaval is driven by the ” Rapid adoption smartphone, with more than 90 Percentage of Internet users of the country connecting via mobile.
Connected
Advertising buyers in China now spend more money on the Internet than all other media combined, with the online share expected to continue to rise

Advertising in China

The New York Times made the point yesterday with a star at the head of China, not Silicon Valley, is on the cutting edge in Mobile Tech. For all charges that the Baidu, Alibaba and Tencent Internet titans are mere copies of their American counterparts, what the Western advertising and technology executives do not see is the pace of innovation, Adaptation and adoption in the Chinese market. Social are all now dominated by practical and cutting-edge mobile applications that literally put the Internet in the hands of consumers. The result is that not only users spend more time online, especially via mobile, but both internal and agency advertising executives are realizing and moving budgets accordingly. In its annual report Trends Internet, Kleiner Perkins Caufield & The disconnect between where US users spend their time and where advertisers spend their money. The lag is particularly difficult for printing, where companies are spending too much, and mobile, where they are under-spending. source Wikipedia

China a huge Market

US buyers last year bought overprinted prints and TVs compared to those where users spent their time when they did not rely on mobile

Reliable data on time spent by users are difficult to follow for China but the fact that the Internet now earns more than half of the country’s advertising revenue indicates that executives are much more informed about where to find eyeballs .

Advertising in China

résolutions marketing Chine
Gentlemen marketing agency points out that China’s growing adoption of programmatic buying – where the ad’s location is automated in a process similar to flash trading – means that advertisers will benefit from a more efficient use of their budgets, Which will spur even more online spending. As western advertisers learn from their Chinese counterparts, expect vendors of traditional media advertising to follow the path of jukeboxes and sellers encyclopedia

International Brands invest in Digital in China

International luxury Brands who bet big on China during the boom years become digitally creative as the economic slowdown and repression of conspicuous consumption hit hard profits.

International brands in China

International brands integrated into popular platforms such as online chat app WeChat, pushing marketing campaigns on social media platforms like Weibo, as well as opening their own windows on Tmall and JD.com of Alibaba.com. As a lack of knowledge about the technology and fears about safety meant that these movements were slow in coming.

Although revenues from online sales are still small-only 5% of China market they were up $ 22.5 billion of fast luxury interior. According to a L2 intelligence firm report, sales of luxury online increased 20% in 2015, almost three times faster than the luxury market in general. Mobile is particularly important. Searches for luxury brands performed on smartphones are almost twice those performed on a desktop computer, and increased 44% in 2015 year on year. There are 700 million users on Weibo and WeChat has more than 200 million.

 

How Chinese consume is closely watched by a crowd of analysts and companies because the Chinese buyer representing over 30% of global luxury spending and is the engine of growth, according to Bain & Co. consulting

 

Burberry Group PLC in partnership with the Chinese model Wu Yifan for her clothing line for men / winter 2016 fall, allowing him to share exclusive content via Weibo, a move that “broke the Chinese Internet” by encouraging tips in social engagement, said L2. Burberry expects e-commerce to make up a third of sales over the next three years.

Coach Inc. offers coupons on WeChat and launched media campaigns on Weibo and WeChat. Cartier has targeted the Chinese buyer abroad by launching a store locator and offer a product of translation tool on WeChat. Cartier Parent Co. Financière Richemont SA has launched e-commerce sites for Shanghai Tang in 2015 in China and has said it will launch a for its Lancel leather goods brand in Asia.

 

http://www.dailymail.co.uk/news/article-3642747/Knock-goods-better-luxury-goods-says-China-s-richest-man-Jack-Ma.html

consumer China ecommerce

e-Commerce in China and luxury brands

According L2, Chow Tai Fook has a strong presence on Tmall and JD.com and control 100% of the first pages of the brand’s search results on the two platforms. A spokesman for the company said it has a team of over 250 employees that handle e-commerce and that “closely following” the keyword search rankings on platforms like Tmall and JD.com.

The counterfeit problem on platforms such as Alibaba is a big problem for brands that are trying to take control of their online sales. The Wall Street Journal reported that while Burberry has opened a window on Tmall Alibaba, he did it in part to better take control of the sale of so-called gray market goods on the platform. Only 35% of luxury brands offer e-commerce brand owned through their websites or storefronts on Tmall and JD, as L2.

“Luxury brands are all about control. Whether the quality of the product, the price, the sales environment, control is everywhere,” said Erwan Rambourg, head of consumer and retail research at HSBC. Thus brands prefer to sell on their site rather than partnerships with third parties, with whom they must negotiate on issues such as counterfeit products.

“Generally speaking, luxury companies have been three attitudes to e-commerce platforms: sue, ignore or participate,” he added.

The online stores transition happens that many openings after rapid shuttering retailers during the boom years, when many rushed to China to meet a middle class growing. The huge but empty luxury store is a common sight in many second and third tier Chinese cities.

Yet he does not know how e-commerce can fill the gap for profits collapse marks. The decline in luxury demand is due in part to changing consumer habits and tastes. Chinese are buying high-end handbags more abroad than they are at home as the weakening of the euro and the yen are cheaper to travel.

http://blogs.wsj.com/chinarealtime/2016/06/20/luxury-brands-step-up-shift-to-digital-in-china/

Digital Marketing in China Market overview

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that allow an organization to analyze marketing campaigns and understand what is working and what is not – usually time real.

There is something very exciting to race rally round table of our digital marketing senior cream at one of the top clubs in the city, especially when it is located in mainland China.

 

consumer China ecommerce

There is the view of the skyline of downtown Shanghai, Huangpu tributary of the Yangtze River that runs through the vibrant metropolis, and the feeling that you are something incredibly special either, dare I say, more a little auspicious.

More Few people doubt that China is an extremely important market in the global scheme of things, and tap into this market via national channels online booming the way it quickly becomes de facto the most effective and achieve the huge and intimidating Chinese customers, directly applicable to most manufactured goods and services on the planet.

Big data is not in itself a solution. We have yet to see a solution for big data. Instead, it should be considered as one approach. It is the approach to the management of various data sources to generate better ideas.

In terms of data source management, we can define the data in structural and non-structural PII (Personal Identification Information) and non-PII. Advertisers need to start planning for their own data network
Digital marketing and its associated channels are important – but not to the exclusion of everything else. It is not enough to know your customers; you must know better than anyone that you can communicate with them where, when and how they are most receptive to your message. To do this, you need a consolidated view of preferences and expectations of customers on all channels – web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that customers move along in the buying cycle. The deeper your insight into the behavior and preferences of customers, the more likely you are to engage in lucrative interactions.

Digital media

Digital media is so pervasive that consumers have access to information anytime and anywhere they want. Gone are the days when people got messages about your products or services came from you and only understood what you wanted them to know. Digital media is a growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not only to what your company says about your brand, but what the media, friends, relatives, peers, etc., also say good. And they are more likely to believe you. People want brands they can trust, who know the business, communications that are personalized and relevant, and offers tailored to their needs and preferences.

It does not matter if you use a small or even a very large company scale as input from the outside or operating in this great and difficult market, or are you still a home business cultivated scale and substance, there is a clear and urgent need to become Web savvy in order to remain competitive and achieve any measure of future business success.

  • China Mobile Q3 2,013 banking transactions reached 3.7 billion yuan (604 billion USD), with an increase of 35.9% qoq.
    Take ecommerce by itself, at the end of June 30, 2013, e-commerce transactions in China reached 4.4 billion yuan (US $ 713.27 billion). This is up 24.3% over last year.
  • B2B transactions hit 3.4 billion yuan (551.17 billion USD), an increase year on year by 15.3%.
  • Baidu still dominant search engine in China, while facing greater competition today announced its third quarter financial report recently, with turnover reaching Q3 total 8.89 billion yuan (1.453 billion USD), 42.3% more than in Q3 2012.
  • This year, we ran eight round tables, which made for an exciting day, dynamic and really boiling.

Strategies to balance the short-term gains in the market place and the long-term e-commerce strategy (to build its own platform).

How to manage relations with the e-commerce market? Key channel players make demands that can not be ignored.
Low good high traffic conversion rate. Conversion optimization is usually a challenge in the e-commerce space.
Global restrictions on Chinese e-commerce websites are significant barriers to conversion.
Most e-commerce teams have a digital marketing background that is insufficient to drive the channel of cooperation or solve the problems of the supply chain.
There were some suggestions on ways to improve its e-commerce efficiency:

The differentiation of goods: create specific online product mix by design, packaging and pricing.
Attribute online sales-oriented POS POS through geo-location technology.
Build the team in-house online sales.
Use online store for the brand.
Building a strategic alliance with banks to migrate to your own platform.
Improve CRM through optimized communication channel (live chat, toll etc).
Use Mobile channel that can generate significant revenues.
Customization for online purchases.
Improve the content (product description) for optimized SEO.
Specific CRM platform: encourage customer feedback and evaluations.
The development of strategic content, preservation and marketing
Many brands in this table are from B2B, they admitted that brand and marketing teams were faced with challenges on content curation for marketing of digital and social media.

Some trends in the development of content:

Brands are not satisfied with the agencies, and some brands prefer to use their own internal social media instead of relying on agencies.
B2C brands tend to have strategic plans content clearer than B2B, however, in the long run, most social media managers and brand managers were doubting measurability and ROI of investments content.
Most managers believe that good content will win in the future, however, it is difficult to keep the quality of production in the long term
New media channels are so fast in China that many brands (B2B) in particular need more help and advice on the development of content strategy.

 

 

sources :

https://econsultancy.com/

http://www.sas.com/

http://www.chinainternetwatch.com/

Chinesetouristmarketing

 

Data is The Key in China

according to the Head of sales of Yahoo Inc., said in Taipei that the web portal considers the data as a new currency that can help marketers better understand their target audience.
“Data is the new currency and is a medium of exchange value between merchants and consumers,” said the Utzschneider Yahoo Digital Marketing Summit in Taipei, which attracted the participation of more than 1300 advertisers and specialists Marketing.

Utzschneider said the acquisition of Yahoo’s platform BrightRoll video advertising, mobile applications Flurry Analytics and start the social network Tumblr in the last two years has given Yahoo data and information on the behavior of the most interesting consumers.

When it comes to audience targeting, she said, the data can confirm assumptions traders on consumers or marketing it may surprise on consumers.

 

 

Utzschneider said when she joined Yahoo a year ago, she was excited about the amount of data Yahoo had, how relevant and useful, it was and what it meant data for marketing. source

The year 2015 can not be remembered as a good year for the traditional media industry in Hong Kong but there was more activity in the new media marketing company and advertising, while reaffirming the pressure on the processing industry.

We have seen a few newspaper and magazine staff layoffs and business closures this year in Hong Kong, mainly due to the trend of general decline in the activity of traditional media, including print and radio, that the younger generation radically change how they consume information.

Most media organizations rely on three revenue streams: subscriptions, both in printed and digital form; events and conferences such as those organized by the South China Morning Post; and advertising.

With the inevitable decline in print advertising, digital advertising is the future, and we can get a glimpse of what the future from three recent major developments in the Greater China region.

What is exactly a Digital Agency in China

What is exactly a Digital Agency services in China ?

A full-service digital agency based in China believes That being white has Favourite brand is more than just being a valuable Famous one.
It is this expertise, today, which is the basis of our DNA. Social media in China, understand the media (in China) and get the right connexion is one of the key.

Everything is changing in China!

has changed over time by expanding its scope. The goal was for me to find the means and tools to help businesses improve their visibility on the Internet while making the link with the ground realities.

As a blogger based in China, I have always focused my work and my research on digital strategies to generate leads, increase visibility, or creating a link on / off line. The first question I ask myself today by meeting a future partner is indeed how we’re going to do to optimize its digital presence, with what tools we will communicate with its target and how we are going to talk about him .

By working on these issues that we launched the digital agency digital communication agency specializing in social networking and streetmarketing on 1 January 2015

But what is a digital communications agency?

Connected from young to digital (lucky to have a father fan of techno and creator of one of the first networks playroom in France), it seems that it is the “Digital Natives” I always thought Internet will transform sustainably corporate communication and relationships with their customers.

I am convinced that it is necessary today for a company to think 360 by placing the customer at the center of the relationship and starting a digital presence. I think that any communication strategy must find birth on Internet, for example, the creation of a website.

That certainly different starting point that justifies the name “digital communication agency” and is an alternative to traditional communication agency. Although both be complementary, because we also need the necessary perspective and experience.

Our goal with Socializ is to support our partners in success, improving visibility and efficiency using new communication tools such as social networks or even the smartphone marketing.

To achieve this goal, we have made the bet to be closer to specialists in various fields and with approaches focused on customer satisfaction, job well done, with a measurable return on investment.

Position your company on the Chinese digital world

A digital communications agency, is the combination of multiple skills to ensure the performance of our partners in a changing world in real time.

Tailor-made support and scalable, possible in China ?

Digital communication has to be agile and responsive. It must adapt to the world around it in near real time to meet the performance needs of our partners. Each project is different, we offer customized support and flexible research phase and briefing to the operational implementation.

Multiple skills for an appropriate response

With our team and our strategic partners, we are always looking to offer complementary skills that meet the new digital issues. Different experiences, different cultures, different consumption. This combination of skills enables us to understand each uniquely project with an appropriate response.

We are therefore able to accompany you throughout the implementation of your project advisor on business strategy, change management, community management, web design, web design, print …

We believe partners before customers think. We believe quality of the relationship, project monitoring and rely from the start of each project in its future success. We try to understand your job soaking up your corporate culture, being immersed in the middle of your teams. Our commitment is our common success.

That, in brief, what makes the agency Socializ a digital communications agency. Our expertise is at your service to assist you in setting up your digital strategies, creating visibility operations off / on line to print your communication materials (print “pureplayer”) … but still in the digital mind!
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