Digital News from China

Censorship from Chinese social Newtworks

The Chinese Internet regulator will launch a crackdown on reporting news gathered from social media, as part of what the government calls a campaign against false news and spreading rumors.

Capture d’écran 2015-08-28 à 10.08.48

In a statement Sunday night, the Cyberspace Administration of China said that online media can not report news from social media sites without approval.
“It is forbidden to use hearsay to create new or use conjecture and imagination to twist the facts,” he said.

“All levels of cyberspace sincerely administration must assume their Internet content management responsibilities, strengthen surveillance and investigation, severely probe and handle new false and not factual,” the regulator added.

He listed a number of false stories he told were recently circulated on the Internet, including on a bus fire.

The Chinese government already having widespread Internet controls and sought to codify the policy into law.

Officials say restrictions on the Internet, including the blocking of popular foreign sites such as Google and Facebook, are needed to ensure security against growing threats such as terrorism, and stop the spread of damaging rumors.

Foreign governments and business groups have restrictions on the internet as a broader issue of trade.

The announcement of the repression of social media comes a week after the head of Internet censorship in China resigned.


New censorship of Xi President

Twitter user @beidaijin shared the following propaganda directive, also posted to CDT Chinese:

Set up keyword filtering on Weibo, blogs, public accounts [on WeChat, etc.], forums, electronic message boards, and other interactive platforms, to find and delete the following words and combinations: “Xi beetle,” “Xi dung beetle,”  “Xi clan beetle,” “Daddy Xi beetle,” “Xi tiger.” Implement coordinated keyword filters for both simplified and traditional characters. (July 12, 2016) [Chinese]

Czech-based Chinese scientist Wang Chengbin recently published an article in the taxonomy journal Zootaxa on a new species of beetle that he discovered, which he named Rhyzodiastes (Temoana) xii. The roman numerals at the end of the scientific name, Wang explained, were in reference to President ’s surname. “This specific epithet is dedicated to Dr. Xi Jinping,” wrote the scientist, “The President of the People’s Republic of China, for his leadership making our motherland stronger and stronger.”  Earlier this week, a central propaganda directive ordered the deletion of a news article on the newly discovered beetle species which used Xi’s nickname “Daddy Xi,” a moniker that authorities have recently attempted to downplay. Following the initial censorship directive, The New York Times’ Did Kirsten Tatlow spoke to Wang Chengbin about the name he chose for his discovery:

Yet more important to Cheng-Bin Wang, the Prague-based Chinese entomologist who discovered and named it, the Rhyzodiastes (Temoana) xii eats rotten wood. That makes it a fitting symbol for Mr. Xi, whose campaign against official corruption is as important for China as the beetle’s diet is for the health of its environment, Mr. Wang said in a telephone interview.

“President Xi is the same. He is fighting corruption. That is so important,” said Mr. Wang, 32, who added that his discovery last year excited him so much he could not sleep at night. He not only named it for Mr. Xi but added the word “wolf” in Chinese, for good measure: 习氏狼条脊甲 — literally, “Xi Surnamed Wolf Spine Carapace.” (The last words indicate a beetle, which has a hard carapace, unlike the cockroach.)

[…] In an email before the interview, Mr. Wang expressed concern that foreign news reports had portrayed him as “belittling” Mr. Xi by comparing him to a small insect. (The beetle is 0.3 inches long. Mr. Xi is 5-foot-11.)

“They know nothing about entomology or taxonomy,” he wrote, and “have no idea about the meaning of a biological name!”

[…] Mr. Xi’s name is presented respectfully, he said: “xii,” or “xi” for Mr. Xi, adding the Latin “i,” to show a male possessive. [Source]

More from Wang, via the AFP:

“The Rhyzodiastes (Temoana) is very rare – you might not encounter a single one even after 10 field collection sessions – and it also eats rotten wood for food,” he said in an email.

“So it’s a metaphor for Xi Jinping, a rare person you only encounter once a century, and specifically his controls on corruption (eating rot), which will allow Chinese corruption to gradually disappear,” he explained.

But Chinese censors have ordered that all references to Wang’s bug be removed from the internet, the China Digital Times said.

[…] Wang was distraught at the censorship, saying: “Hello! Beloved President Xi! This is a rare beetle! The name of the species will exist for ever! A tremendous honour!”

His gesture had been “deliberately vilified”, he said.


Digital Strategy in China

Digital marketing is transforming within China right away, that is genuine a year ago may don’t become this coming year. Precisely what may a marketer or a business owner has understood your Chinese market and online marketing?


Chinese folks work with WeChat each and every time but also for models, it’s certainly not practical however. There’s a minimal viral consequence. The expense of acquiring a “fan” can be quite high-priced and several lovers will discover the information you have. For tiny and channel organizations, opportunities to promote are certainly not created. Furthermore, WeChat secured most makes attempt outrageous commercials in its software, you are unable to place an expense, video tutorials are confined and viral online games are actually taken away. Consequently it’s really hard for the company to utilize that software for its marketing and advertising.

International Brands invest in Digital in China

International luxury Brands who bet big on China during the boom years become digitally creative as the economic slowdown and repression of conspicuous consumption hit hard profits.

International brands in China

International brands integrated into popular platforms such as online chat app WeChat, pushing marketing campaigns on social media platforms like Weibo, as well as opening their own windows on Tmall and of As a lack of knowledge about the technology and fears about safety meant that these movements were slow in coming.

Although revenues from online sales are still small-only 5% of China market they were up $ 22.5 billion of fast luxury interior. According to a L2 intelligence firm report, sales of luxury online increased 20% in 2015, almost three times faster than the luxury market in general. Mobile is particularly important. Searches for luxury brands performed on smartphones are almost twice those performed on a desktop computer, and increased 44% in 2015 year on year. There are 700 million users on Weibo and WeChat has more than 200 million.


How Chinese consume is closely watched by a crowd of analysts and companies because the Chinese buyer representing over 30% of global luxury spending and is the engine of growth, according to Bain & Co. consulting


Burberry Group PLC in partnership with the Chinese model Wu Yifan for her clothing line for men / winter 2016 fall, allowing him to share exclusive content via Weibo, a move that “broke the Chinese Internet” by encouraging tips in social engagement, said L2. Burberry expects e-commerce to make up a third of sales over the next three years.

Coach Inc. offers coupons on WeChat and launched media campaigns on Weibo and WeChat. Cartier has targeted the Chinese buyer abroad by launching a store locator and offer a product of translation tool on WeChat. Cartier Parent Co. Financière Richemont SA has launched e-commerce sites for Shanghai Tang in 2015 in China and has said it will launch a for its Lancel leather goods brand in Asia.

consumer China ecommerce

e-Commerce in China and luxury brands

According L2, Chow Tai Fook has a strong presence on Tmall and and control 100% of the first pages of the brand’s search results on the two platforms. A spokesman for the company said it has a team of over 250 employees that handle e-commerce and that “closely following” the keyword search rankings on platforms like Tmall and

The counterfeit problem on platforms such as Alibaba is a big problem for brands that are trying to take control of their online sales. The Wall Street Journal reported that while Burberry has opened a window on Tmall Alibaba, he did it in part to better take control of the sale of so-called gray market goods on the platform. Only 35% of luxury brands offer e-commerce brand owned through their websites or storefronts on Tmall and JD, as L2.

“Luxury brands are all about control. Whether the quality of the product, the price, the sales environment, control is everywhere,” said Erwan Rambourg, head of consumer and retail research at HSBC. Thus brands prefer to sell on their site rather than partnerships with third parties, with whom they must negotiate on issues such as counterfeit products.

“Generally speaking, luxury companies have been three attitudes to e-commerce platforms: sue, ignore or participate,” he added.

The online stores transition happens that many openings after rapid shuttering retailers during the boom years, when many rushed to China to meet a middle class growing. The huge but empty luxury store is a common sight in many second and third tier Chinese cities.

Yet he does not know how e-commerce can fill the gap for profits collapse marks. The decline in luxury demand is due in part to changing consumer habits and tastes. Chinese are buying high-end handbags more abroad than they are at home as the weakening of the euro and the yen are cheaper to travel.

Digital Marketing in China Market overview

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that allow an organization to analyze marketing campaigns and understand what is working and what is not – usually time real.

There is something very exciting to race rally round table of our digital marketing senior cream at one of the top clubs in the city, especially when it is located in mainland China.


consumer China ecommerce

There is the view of the skyline of downtown Shanghai, Huangpu tributary of the Yangtze River that runs through the vibrant metropolis, and the feeling that you are something incredibly special either, dare I say, more a little auspicious.

More Few people doubt that China is an extremely important market in the global scheme of things, and tap into this market via national channels online booming the way it quickly becomes de facto the most effective and achieve the huge and intimidating Chinese customers, directly applicable to most manufactured goods and services on the planet.

Big data is not in itself a solution. We have yet to see a solution for big data. Instead, it should be considered as one approach. It is the approach to the management of various data sources to generate better ideas.

In terms of data source management, we can define the data in structural and non-structural PII (Personal Identification Information) and non-PII. Advertisers need to start planning for their own data network
Digital marketing and its associated channels are important – but not to the exclusion of everything else. It is not enough to know your customers; you must know better than anyone that you can communicate with them where, when and how they are most receptive to your message. To do this, you need a consolidated view of preferences and expectations of customers on all channels – web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that customers move along in the buying cycle. The deeper your insight into the behavior and preferences of customers, the more likely you are to engage in lucrative interactions.

Digital media

Digital media is so pervasive that consumers have access to information anytime and anywhere they want. Gone are the days when people got messages about your products or services came from you and only understood what you wanted them to know. Digital media is a growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not only to what your company says about your brand, but what the media, friends, relatives, peers, etc., also say good. And they are more likely to believe you. People want brands they can trust, who know the business, communications that are personalized and relevant, and offers tailored to their needs and preferences.

It does not matter if you use a small or even a very large company scale as input from the outside or operating in this great and difficult market, or are you still a home business cultivated scale and substance, there is a clear and urgent need to become Web savvy in order to remain competitive and achieve any measure of future business success.

  • China Mobile Q3 2,013 banking transactions reached 3.7 billion yuan (604 billion USD), with an increase of 35.9% qoq.
    Take ecommerce by itself, at the end of June 30, 2013, e-commerce transactions in China reached 4.4 billion yuan (US $ 713.27 billion). This is up 24.3% over last year.
  • B2B transactions hit 3.4 billion yuan (551.17 billion USD), an increase year on year by 15.3%.
  • Baidu still dominant search engine in China, while facing greater competition today announced its third quarter financial report recently, with turnover reaching Q3 total 8.89 billion yuan (1.453 billion USD), 42.3% more than in Q3 2012.
  • This year, we ran eight round tables, which made for an exciting day, dynamic and really boiling.

Strategies to balance the short-term gains in the market place and the long-term e-commerce strategy (to build its own platform).

How to manage relations with the e-commerce market? Key channel players make demands that can not be ignored.
Low good high traffic conversion rate. Conversion optimization is usually a challenge in the e-commerce space.
Global restrictions on Chinese e-commerce websites are significant barriers to conversion.
Most e-commerce teams have a digital marketing background that is insufficient to drive the channel of cooperation or solve the problems of the supply chain.
There were some suggestions on ways to improve its e-commerce efficiency:

The differentiation of goods: create specific online product mix by design, packaging and pricing.
Attribute online sales-oriented POS POS through geo-location technology.
Build the team in-house online sales.
Use online store for the brand.
Building a strategic alliance with banks to migrate to your own platform.
Improve CRM through optimized communication channel (live chat, toll etc).
Use Mobile channel that can generate significant revenues.
Customization for online purchases.
Improve the content (product description) for optimized SEO.
Specific CRM platform: encourage customer feedback and evaluations.
The development of strategic content, preservation and marketing
Many brands in this table are from B2B, they admitted that brand and marketing teams were faced with challenges on content curation for marketing of digital and social media.

Some trends in the development of content:

Brands are not satisfied with the agencies, and some brands prefer to use their own internal social media instead of relying on agencies.
B2C brands tend to have strategic plans content clearer than B2B, however, in the long run, most social media managers and brand managers were doubting measurability and ROI of investments content.
Most managers believe that good content will win in the future, however, it is difficult to keep the quality of production in the long term
New media channels are so fast in China that many brands (B2B) in particular need more help and advice on the development of content strategy.



sources :



Data is The Key in China

according to the Head of sales of Yahoo Inc., said in Taipei that the web portal considers the data as a new currency that can help marketers better understand their target audience.
“Data is the new currency and is a medium of exchange value between merchants and consumers,” said the Utzschneider Yahoo Digital Marketing Summit in Taipei, which attracted the participation of more than 1300 advertisers and specialists Marketing.

Utzschneider said the acquisition of Yahoo’s platform BrightRoll video advertising, mobile applications Flurry Analytics and start the social network Tumblr in the last two years has given Yahoo data and information on the behavior of the most interesting consumers.

When it comes to audience targeting, she said, the data can confirm assumptions traders on consumers or marketing it may surprise on consumers.



Utzschneider said when she joined Yahoo a year ago, she was excited about the amount of data Yahoo had, how relevant and useful, it was and what it meant data for marketing. source

The year 2015 can not be remembered as a good year for the traditional media industry in Hong Kong but there was more activity in the new media marketing company and advertising, while reaffirming the pressure on the processing industry.

We have seen a few newspaper and magazine staff layoffs and business closures this year in Hong Kong, mainly due to the trend of general decline in the activity of traditional media, including print and radio, that the younger generation radically change how they consume information.

Most media organizations rely on three revenue streams: subscriptions, both in printed and digital form; events and conferences such as those organized by the South China Morning Post; and advertising.

With the inevitable decline in print advertising, digital advertising is the future, and we can get a glimpse of what the future from three recent major developments in the Greater China region.

China’s Singles Day breaks e-commerce records

China’s online shopping holiday of the Day ” single ‘broke all previous records, led by ecommrce giant Alibaba, with total purchases was greater than all Facebook’s revenue last year.


Billions of sales

CHina2Sales of billions in only a “single Day” online shopping now the largest annual trade show frenzy China
Online extravaganza launched by Alibaba to coincide with the traditional celebration has become the biggest annual shopping spree countries

Chinese buyers bought $ 14.3 billion of goods by e-commerce giant Alibaba alone, and this figure does not include billions more on competing sites.

This figure of $ 14.3 billion blew on expectations and beat last year’s number of 60%.

With giant billboards in the subways, signs posted in elevators, splashed advertisements through newspapers and magazines, and advertisements being thrown several times over the radio programs and primetime television, it’s hard to miss the arrival of the shopping festival “Singles Day”.


A Shopping Show

The online shopping show, which takes place November 11 of each year, was launched in 2009 by the e-commerce giant Alibaba. It has since become the biggest annual shopping spree Chinese consumers.

In comparison, sales on Cyber ​​Monday, which is the biggest online shopping day in the United States, reached $ 1.35 billion, according to firm ComScore data analysis.

Singles Day is held annually on November 11. The day is also called Double Eleven because of its date.

Single day was originally a mock celebration in China for people not in relationships, but in 2009, Alibaba co-opted the event and turned it into a consumer-fest for everyone, with major discounts and other promotions to attract hordes of customers online. Alibaba sales data was also closely watched as a gauge of Chinese consumption as economic growth slows.

One of the new pumping up sales channels sales of Alibaba Singles Day this year was Suning Commerce Group, in which it bought a 20% stake in August Store sales Suning count towards the total gross merchandise volume of Alibaba, as they go through final processing online, a spokesman for Alibaba said.

The company also highlighted the emphasis on international e-commerce in this single day. “In the next five years, we expect China will become the largest e-commerce market in the world for imported products,” said the president of Alibaba, Michael Evans, journalists Wednesday.


Singles day to come to Europe ?


Parcel Hero Head of Public Relations, David Jinks MILT said. “Currently Singles Day is largely centered on China, but sales of $ 14.3 billion will not go unnoticed in the West However Cyber ​​Monday, which is the biggest online shopping day, west, reached a “mere” $ 2.68bn last year. ”

David explains: “This year, experts predicted Singles Day sales of about $ 10.4 billion. This figure was broken and we believe it will not be long until the British and American buyers are as familiar with Singles Day we are now Black Friday and Cyber ​​Monday. Charismatic CEO of Alibaba Jack Ma said last year that he hopes single day will be “a global day of shopping for the United States, Europe, all over the world” within five years, and we believe that he is correct “.


China’s Singles Day breaks ecommerce records

“The festival shopping single Day grows every year. The importance of this date for the local retail sector is rising so rapidly that it is the dilution of the impact of traditional sales windows as the Lunar New Year and Mid-Autumn Festival, “said Jason Yu, the general director of the research unit on consumers Kantar Worldpanel China.

“Yet it would be difficult for the increased purchase of additional sales brought by the event to offset the decline in the growth of the entire retail sector.”

The growth of the retail sector has been slipping in recent years. Total sales rose 10.5 percent to 21.6 billion yuan (HK $ 26 billion) for the first three quarters of the year, compared with an increase of 12 percent last year and 13 percent in 2013.

Online shopping sales, which maintained a growth of 36 percent over the same period accounted for 12 percent of total retail sales.

David recalls: “Do not forget that Alibaba has hired former Tesco executive Amee Chande as his first boss of the UK, the Chinese e-commerce giant expands its presence in Europe. Amee will soon see its potential in the UK. Sainsbury has already joined in the event, selling bargains single day to customers in China through the website Tmall Alibaba. Tmall sets up partnerships with other UK and global brands to manage logistics and sales outside of China and widely used Tmall as a front end. Beyond China, bargain conscious British consumers were already yesterday hit the AliExpress website bargains!

David continues: “Singles Day is supremely well timed If it catches on it will take the heat out of the Black Friday-Cyber ​​Monday weekend, which is straining the supply chains of some retailers to the point. rupture. You only have to turn on the TV and there is already advertising Christmas wall-to-wall, November 11 buyers are already in full-on Christmas mode. For consumers, small traders, and everyone who wish to buy gifts and send packages in time for Christmas, Singles Day presents an opportunity to buy and send gifts bargain weeks before Black Friday madness. ”

“It would be difficult for single update to stimulate the entire retail sector because it is too small [part of] the industry,” said Yu. “But as the festival of the largest online sales the world, the day is an opportunity not only boost sales, but also to acquire new customers, promote brands and explore new trends in the industry. ”

In 2009, Alibaba has taken on November 11 – a day for people to celebrate being single – host an online shopping festival in an effort to boost sales during a traditionally slow season detail. Only 27 brands participated in this first year, breaking prices by half or more on selected products.


What is exactly a Digital Agency in China

What is exactly a Digital Agency services in China ?

A full-service digital agency based in China believes That being white has Favourite brand is more than just being a valuable Famous one.
It is this expertise, today, which is the basis of our DNA. Social media in China, understand the media (in China) and get the right connexion is one of the key.

Everything is changing in China!

has changed over time by expanding its scope. The goal was for me to find the means and tools to help businesses improve their visibility on the Internet while making the link with the ground realities.

As a blogger based in China, I have always focused my work and my research on digital strategies to generate leads, increase visibility, or creating a link on / off line. The first question I ask myself today by meeting a future partner is indeed how we’re going to do to optimize its digital presence, with what tools we will communicate with its target and how we are going to talk about him .

By working on these issues that we launched the digital agency digital communication agency specializing in social networking and streetmarketing on 1 January 2015

But what is a digital communications agency?

Connected from young to digital (lucky to have a father fan of techno and creator of one of the first networks playroom in France), it seems that it is the “Digital Natives” I always thought Internet will transform sustainably corporate communication and relationships with their customers.

I am convinced that it is necessary today for a company to think 360 by placing the customer at the center of the relationship and starting a digital presence. I think that any communication strategy must find birth on Internet, for example, the creation of a website.

That certainly different starting point that justifies the name “digital communication agency” and is an alternative to traditional communication agency. Although both be complementary, because we also need the necessary perspective and experience.

Our goal with Socializ is to support our partners in success, improving visibility and efficiency using new communication tools such as social networks or even the smartphone marketing.

To achieve this goal, we have made the bet to be closer to specialists in various fields and with approaches focused on customer satisfaction, job well done, with a measurable return on investment.

Position your company on the Chinese digital world

A digital communications agency, is the combination of multiple skills to ensure the performance of our partners in a changing world in real time.

Tailor-made support and scalable, possible in China ?

Digital communication has to be agile and responsive. It must adapt to the world around it in near real time to meet the performance needs of our partners. Each project is different, we offer customized support and flexible research phase and briefing to the operational implementation.

Multiple skills for an appropriate response

With our team and our strategic partners, we are always looking to offer complementary skills that meet the new digital issues. Different experiences, different cultures, different consumption. This combination of skills enables us to understand each uniquely project with an appropriate response.

We are therefore able to accompany you throughout the implementation of your project advisor on business strategy, change management, community management, web design, web design, print …

We believe partners before customers think. We believe quality of the relationship, project monitoring and rely from the start of each project in its future success. We try to understand your job soaking up your corporate culture, being immersed in the middle of your teams. Our commitment is our common success.

That, in brief, what makes the agency Socializ a digital communications agency. Our expertise is at your service to assist you in setting up your digital strategies, creating visibility operations off / on line to print your communication materials (print “pureplayer”) … but still in the digital mind!
I love this Agency Video

The 3giants on the Chinese e-commerce world

The 3giants on the Chinese Internet are well known in the industry: Baidu (the preferred search engine for Chinese), Tencent (which holds WeChat and Snapchat) and Alibaba (which owns Weibo and Tango). They all have a net profit of at least 1465 billion and benefit from revenue growth and return very advantageous.

Enormous potential in the B2C market in 2013

If Internet used to be the place where customers did business with customers the trend is turning around. In 2010, only 13.7% of the transactions were from Business to Customer. And client type of customer transactions held 86.3% of the Internet. Now B2C represent 35.1% of the market and it is far from over. In 2017, experts expect they will be more B2C transactions (52.4%) than C2C transactions (47.6%).

The opportunity to smartphone on electronic commerce

In 2013, when Internet users were 618 million, the mobile Internet users were already 500 million. The penetration of this sector has increased by 83%! It is the highest in the world (followed by South Africa and Hong Kong). On the shelf, it is the first in the world as well with 39% (followed by Mexico and Singapore). What does that mean? That means China will be more likely to buy through their smartphones than any other nationality.

Indeed, there are already 69% of Chinese who bought a product on their mobile against 46% of Americans. China has surpassed the mid 2013. At that time, more people were shopping through their smartphone (81%) that their computer (70%). On Double 11, which is called Day 11 November bachelor Chinese consumers spent 127 million € 650 billion on Taobao Mobile. It is 560% more than in 2012 and 21% convered transactions of all Taobao. This site is a favorite of Chinese, two thirds of Internet users (400 million) used in 2013.

The mobile shopping market in China has shown incredible growth and opportunity. In 2011, it generated € 1.37 billion transactions “only” in 2012 already € 7.44 billion in 2013 and nearly 20 billion euros. In three years, this sector has experienced a huge boom and 2017, transactions expected to reach € 117 million 000. How come? Thank you to new mobile payment systems, the penetration of smartphones in the country, increasing 3G coverage and Wi-Fi access points and offline to online tools.

Who will be smart enough to catch this wave so? Taobao Mobile already has 81.45% of the market share and mobile Jingdong 6.67% but the trend can still change.

What are the trends expected in the future?

In addition, forecasts are very optimistic when it comes to the development of this sector. In 2012, the total value of the transaction is equal to 354 billion euros and in 2013 more than 218 billion euros. With growth of 40% from one year to another, the industry should expect to reach € 488 billion transactions in 2017. This is the largest online marketplace e-commerce in the world. Experts predict that by 2020, there will be bigger than the e-commerce of the United States, Britain, Germany, France and Japan combined.


The golden age of e-commerce in China has arrived!

China this year the economic growth estimated at about 7.5%, supported by strong domestic demand, thanks to its large population, now estimated at 1.3 billion people. China’s GDP growth rate remains the highest in the world for the past ten years. The online trade is undoubtedly part of these growth markets that are driving China’s economy up. If e-commerce was going through its golden age in China?

On November 11, a symbol of the power of the Chinese e-commerce !

China has somehow its “e-commerce Day”: it takes place every November 11th! Date, originally intended to celebrate “Singles Day”, has quickly become a commercial celebration, during which millions of marks break their prices and grant promotions to encourage consumption. The biggest online shopping sites such as Tmall (giant Alibaba), JD Suningvoient or their turnover exploded that day, and for good reason: Chinese consumers, eager for bargains, take the opportunity to rush to reduced rates for products and have only 24 hours to do so. Brands have everything to gain by being referenced on these major platforms of Chinese e-commerce. Market its products on Tmall International and JD Global is an opportunity to seize for brands worldwide, and the gain will be even more important during the holidays such as Chinese trade on 11 November.

E-commerce figures in China

Due to its impressive population, China recorded more than 632 million Internet users, including more than 145 million online consumers, with an annual increase of 30 million. Today, 90% of Chinese buyers start their search on the Internet. The country has already recorded the largest population of online shoppers worldwide, or 242 million e-shoppers. The penetration rate of Chinese e-commerce, estimated at just over 6%, is higher than that of the United States, which is 5%. China is well on its way to becoming the first market of the global e-commerce by 2015, overtaking the United States.


Chinese Online Marketing overview

“If other countries, e-commerce is a way of shopping, in China, it’s a lifestyle,” said Jack Ma (Alibaba).

Decryption of Internet market in China

2000 just over 2M of Chinese netizens. H1 2014: they are 640Millions, + 400Millions to buy online and the rate of Internet penetration is less than 50% … .la China, often a key market where B2C is expected to grow faster, and exceed, the C2C still large majority

advertising model

According to the study “China’s E-commerce Market Herculean” GroupM *, almost a quarter of Chinese buying online to the bathroom, more than half do not sleep late at night to buy, and more than 1 in 5 said their shopping addiction negatively affects their “family harmony”.

Jack Ma, chairman of Alibaba, “if other countries, e-commerce is a way of shopping, in China, it’s a lifestyle.” According to Nie Linhai, deputy inspector of the Ministry in charge of E-commerce “The E-commerce is a class may be more because everyone is.”

Tickets for the inevitable market?

Apparel and Accessories remain the leader of online shopping, followed by electronic products and consumer durables, finally, bags, beauty products categories and personal care

Gray market (genuine products sold without permission of the marks) and counterfeits that are hurt the brand image of a hand, sharing of consumer data, inability to customize their storefront on the other, are the main obstacles to opening a shop on the leader Tmall (B2C-Alibaba) platform. Jingdong (JD). The cost is another

Access to 300million active buyers on Tmall and Taobao (C2C) convince an increasing number of brands, including Burberry. For Exane BNP Paribas, “Luxury brands need to be much more present on the internet and Tmall is one of the most professional players in China. In 5 years, all the luxury brands will be present on market places. “Alibaba wants to be very promising incentive to withdraw counterfeits once the e-store open, courting and all-out luxury brands with the ambition to create a site on Tmall Deluxe, between premium brands and mass market …

Brands in Fashion & Cosmetics

But many brands, including Fashion & Cosmetics, do not count join the first marketplace (English TopShop recently chose Fashion Site Shangpin). Millions of consumers are also looking for individualization crowd the hundreds of sites less “mainstream”, more “niche”, promoting Chinese designers and / or Western, to find their style, but also discount sites, flash sales and 2nd hand, all illustrating the growing sophistication and discerning consumers

Following the “Mi Fan Festival” on April 8, the smartphone maker Xiaomi and accessories would become the 3rd e-commerce platform and after Tmall JD: 1,3million smartphones and nearly 4.8 million accessories were sold in 8:00 for $ 243 million to $: a record in China for daily transaction with an independent online retailer.

Express delivery and payment “on the map”

Very fast and inexpensive shipping in China contributes to the popularity of online shopping
Alibaba outsources the delivery of its products to third-party, including China Post, which would delay it does not fail to exploit his challenger Jingdong (JD) who has her own “fleet” of steeds which can sometimes deliver in less than 3 hours. JD encourage them to return to work today at home in the provinces, to meet the rapid expansion of e-commerce in China “inside” and so develop a national coverage source

American services UPS and Fedex have just announced the acquisition of new licenses to serve 33 and 58 Chinese cities respectively, while facing competition from China Post, and private companies tells Shentong Express and SF Express (DHL s’ retired in 2011) source

Smartphone Boost Digital Shopping in China

Smartphone Boost Digital Shopping in China

e-commerce companies are preparing for a time when growth slows hunting new areas such as mobile phones and tablets. According to Nielsen data, desktops and laptops to still used by more than 70% of people shopping online. In a filing with U.S. regulators Monday in what is expected to be a massive takeover bid, Alibaba cited spending to attract mobile users is one of the reasons for a decline in operating margins in the quarter ended in March.


It is much more easy with a mobile

They are chasing customers like Dianxin Wang, an engineer of 38 years, who said he buys almost everything online. “You always have your phone with you,” he said. “It’s easy.”

“ecommerce gives huge opportunity for western Brands “explain the founder of ecommerceagency


The ability to get online anywhere and at any time is the main attraction of mobile shopping, Nielsen said, although consumers also said the small screen size on mobile phones and speeds low to turn off the connection. Best website design and upgrade of 4G networks could help spur more mobile shopping, said Tao Nielsen.


Consumer prefer online shopping

Consumers aged 30 and 40 with a secure income are the biggest users of online shopping, Nielsen found. Some younger consumers are comfortable with technology, but limited by income, while others are skeptical about the quality of products purchased online.

The report is based on a sample of 4,500 online shoppers from 14 major cities in China interviewed in the first quarter of this year.

Online shopping in China is not only for young people, according to a new study. This could be good news for an industry already rapid growth of electronic commerce that is aimed primarily at young people.


While the number of online shoppers are still in their 20s and 30s, a survey released Tuesday by the data provider Nielsen stated that the number of online consumers aged 55 and over increased by 72% between 2012 and 2013. She cited data from Taobao, one of China’s largest commercial sites, which is owned by Alibaba Group, but did not provide the underlying figures.


China could become the oldest company in the world by 2030

“China could become the oldest company in the world by 2030,” said Tao Libao, a Nielsen officer of e-commerce, in a prepared statement. “Online consumers aged deserve more attention both current online retailers and brick-and-mortar retailers are venturing online.” People aged over 60 could be 30% of the population China in 2030, Mr. Tao said.


They surveyed said they tend to be more cautious buyers, attracted by the price comparison and special discounts since they often have less income than younger.

“It’s cheaper to buy online,” said Zhang Jinnian a customer in Beijing in his fifties who used the Internet to shop for the last year. Meanwhile, she bought clothes, shoes and a bike online. “It is always more expensive in a store,” said Ms. Zhang, who declined to give his exact age.

Why Online sales surged

Online sales in China surged. They reached 1.85 trillion yuan (297 billion dollars) in 2013, up nearly 30% over the previous year, Nielsen said, citing the China Internet Network Information Center, the agency administration of the Internet in the country. This would explain 7.9% of retail sales in China last year.

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