$50Billion Value for Chinese Uber Didi

China’s Didi to be esteemed $50b after announced $6b round

Didi Chuxing, the on-request goliath that drove Uber out of China, is set to wind up noticeably the world’s second-most noteworthy esteemed Tech startup.

Beijing-based Didi is raising a round that could reach as high as $6 billion at a valuation that would surpass $50 billion, a source with information of dialogs told TechCrunch. That is not a long way from Uber itself, which is said to be esteemed at over $60 billion. Bloomberg initially detailed the raise, gossipy tidbits about which initially started flowing a month ago.

Didi declined to comment. The new arrangement would speak to a huge climb on the organization’s latest $28 billion valuation when it shut a monster $7.3 billion venture that included cash from Apple and China Life.

The news in China : 

        • China’s driving ride-hailing application Didi Chuxing is raising as much as US$6 billion in new supports from speculators, for example, SoftBank, as indicated by Reuter’s sources.
        • The most recent round, allegedly for worldwide extension, will esteem the organization at over US$50 billion.

Why it is important

          • This financing would sling Didi into turning into China’s most significant startup, beating cell phone creator Xiaomi, which got the title after a 2014 round worth US$46 billion.
          • It will fuel Didi’s abroad extension in the midst of a risk from nearby administrative changes. A few guidelines beforehand discharged would cut the quantity of its drivers and twofold the charges of its clients in significant urban communities.
          • Since obtaining Uber’s unit in China, Didi has put resources into a comparable application in Brazil and opened a lab in Silicon Valley that is centered on computerized reasoning.

$50 billion valuation

The $50 billion or more valuation would likewise make Didi the Tech business’ second most astounding esteemed startup (‘or private Tech firm’) behind just Uber. Right now, Didi is positioned fourth, as per information from Crunchbase, however the new round could take its valuation past that of kindred Chinese firms Xiaomi ($45 billion) and Alibaba associate Ant Financial ($50 billion) which as of now sit second and third, individually, behind Uber on the valuation stepping stool.

The source disclosed to TechCrunch that a portion of the financial specialists in Didi’s new round would incorporate existing benefactors Bank of Communications, China Merchants Bank and SoftBank. Silver Lake Kraftwerk, which as of late raised a $15 billion store — it is fifth to date — is set to join as another speculator in the round. The firm checks Didi financial specialist Alibaba and Alibaba’s neighborhood trade associate Koubei among its arrangement of arrangements.

The majority of this comes while Didi holds up upon the consummation of its procurement of Uber’s China business. The arrangement was first declared on August 1, yet it is liable to various administrative bodies. Even more as of late, Didi has forayed into the U.S. with a California-based research lab devoted to creating counterfeit consciousness and self-driving auto Technology. It even poached a prominent Uber analyst as a feature of its U.S. push.

Agressive Digital plan in China

The give, one of the biggest ever in the Asian wander industry, is gone for giving Beijing-based Didi adequate funding to seek after an aggressive plan in China and past like Baidu search engine (source Daxueconsulting) . While the four-year-old startup has so far concentrated on ride-hailing administrations in the household market, it is hoping to venture into more nations and put resources into Technologies from independent heading to counterfeit consciousness. Such more extensive goals may place it into more straightforward rivalry with Alphabet Inc. what’s more, at the end of the day, Uber.

source Techinasia

Chinese authorities issue bike ban , hard time for Bike Sharing startups

Shenzhen park flooded with thousands of shared bicycles, authorities issue bike ban

 

Owing to the remarkable good results of shared bicycle apps, the bicycle is producing a comeback in China, and nowhere was that additional apparent than in Shenzhen on Monday.
On that
day, three hundred,000 folks celebrated the Qingming Pageant holiday getaway by visiting the Shenzhen Bay Park — several of them arriving on their bikes. According to the park’s administration business, 10,000 bicycles entered the park on Monday.
Pics and video clips from inside the park, clearly show vacationers just about not able to walk alongside the bay due to the insane amount of parked shared bikes taking up house together the waterfront.


Fairly than attempt to search out their shared bike in that parking hell, many people simply just left their bicycles driving.


hard to do business in China

To stop this kind of issue from going on once more, Shenzhen authorities snapped into action, issuing a ban on bikes inside the park for Tuesday. Simultaneously, they termed associates of five bike-sharing organizations which includes Mobike and Ofo in for your conference to inform them how it was gonna be. Within the stop with the meeting, the companies all agreed to aid distinct the park of shared bikes ahead of the morning.


And just
look at what a modify just a little regulation may make:
Shenzhen
is not the only Chinese town managing troubles designed via the booming bike-sharing market. Very last thirty day period, photographs went viral on-line demonstrating some 4,000 seized shared bikes brightening up a parking zone in Shanghai. The bicycles were left parked illegally in the sidewalk or road by their careless users. Shanghai authorities are at present engaged on procedures that can turn into China’s very first effort and hard work at regulating the bike-sharing business enterprise.


15 Startups in bike Sharing

Around the left from the giant display screen, the world’s 15 greatest public bike shares are ranked. 13 of them are in China. (Paris is not any five with 21,000 bikes, and London No twelve, with sixteen,five hundred). Hangzhou – an hour or so west of Shanghai by bullet teach – is marginally larger sized than London by inhabitants, but its share program is five moments the size. It comfortably tops the desk with eighty four,100 cycles, just about twice as a lot of as its nearest rival.


In several other huge Chinese towns, even though, it is not the strong, formal public hire bikes that get noticed. It’s the rash of brightly coloured “dockless” share bikes, haphazardly parked within the pavements inside their 1000’s.


Just how it really works is simple sufficient in principle. Buyers obtain an application that tells them exactly where to find a cycle, which they unlock by scanning a QR code on their telephones or making use of a mixture they are sent. Not like classic rental companies, on the other hand, which require bikes to become returned into a preset docking station, riders are free of charge to go away the bikes where ever their journey finishes.

see also :

https://digitalnewschina.wordpress.com/2017/03/26/81-of-advertising-spending-on-internet-by-2020/

https://www.webmarketing-com.com/2015/10/14/42092-5-strategies-sociales-des-marques-sur-wechat

https://digitalnewschina.wordpress.com/2017/02/27/a-start-up-story-in-chinaat-the-digital-age/

81% of Advertising Spending on Internet by 2020

If you ever shed a tear for print or TV advertising executives on Western markets, spare a thought for those in China. While the Internet has been eating in traditional advertising spending in the world, the trend in China has been particularly despairing for the old and should be revealing for whiskey-swilling males from developed markets. Internet outlets took the majority of Chinese advertising budgets last year with 58.1 percent and that will climb to 81.3 percent by 2020, according to estimates from Jefferies and iResearch. TV will fall to 14.4 percent and the advertising share of advertising costs is expected to decline by 90 percent compared to 2010, estimate.

the Rise of Digital Advertising

 

source 

China Internet by 2020

81.3% This upheaval is driven by the ” Rapid adoption smartphone, with more than 90 Percentage of Internet users of the country connecting via mobile.
Connected
Advertising buyers in China now spend more money on the Internet than all other media combined, with the online share expected to continue to rise

Advertising in China

The New York Times made the point yesterday with a star at the head of China, not Silicon Valley, is on the cutting edge in Mobile Tech. For all charges that the Baidu, Alibaba and Tencent Internet titans are mere copies of their American counterparts, what the Western advertising and technology executives do not see is the pace of innovation, Adaptation and adoption in the Chinese market. Social are all now dominated by practical and cutting-edge mobile applications that literally put the Internet in the hands of consumers. The result is that not only users spend more time online, especially via mobile, but both internal and agency advertising executives are realizing and moving budgets accordingly. In its annual report Trends Internet, Kleiner Perkins Caufield & The disconnect between where US users spend their time and where advertisers spend their money. The lag is particularly difficult for printing, where companies are spending too much, and mobile, where they are under-spending. source Wikipedia

China a huge Market

US buyers last year bought overprinted prints and TVs compared to those where users spent their time when they did not rely on mobile

Reliable data on time spent by users are difficult to follow for China but the fact that the Internet now earns more than half of the country’s advertising revenue indicates that executives are much more informed about where to find eyeballs .

Advertising in China

résolutions marketing Chine
Gentlemen marketing agency points out that China’s growing adoption of programmatic buying – where the ad’s location is automated in a process similar to flash trading – means that advertisers will benefit from a more efficient use of their budgets, Which will spur even more online spending. As western advertisers learn from their Chinese counterparts, expect vendors of traditional media advertising to follow the path of jukeboxes and sellers encyclopedia

A Start-up story in China at the Digital Age

Today we are going to speak about Gentlemen Marketing Agency

Gentlemen Marketing Agency is to be intense, device and demonstrate how distinctive you are. On the chance that customers may not perceive how unique you are compared to others, then you are undetectable.

china

They are a master group of market, imaginate and do the business promotion which new companies and Brands in China.

An Online Advertising Company in Shanghai

The Agency is an advanced advertising organization in Shanghai that helps remote countries build their business in China; Reach and transmit to their Chinese buyers. In a brief time of four years, organizing an official an effect on presentation business, around the world

Western Method => Chinese Pragmatism

“Our organization has an important understanding in Western and Chinese culture just in light of the fact that our individuals are competent socially aware advertising from the West and China. Thus, you can discover remarkable skill and return on investment in our administration. Olivier Verot, the founder of Gentlemen Marketing Agency alongside Philip Qian,.china-marketing

More information here 

 

The Gentlemen agency is backed by a team of international business professionals with an in-depth understanding of both western and Chinese Excecution. Using the latest tools and insights, “Gentlemen Marketing Agency” leads the way in reaching the Chinese consumer ensuring a sound ROI for their clients.

source 

5 Top articles about digital in China

Top review of the web with these interesting articles

You Want More Chinese Travelers? It’s Time to Go Digital

There are more than 600 million internet users in China and undeniably this is one of the biggest markets in the world. There is a repertoire of business that wish to enter the Chinese market. And how do you do so? Simply by going ‘DIGITAL’.

http://www.fl-tek.com/you-want-more-chinese-travelers-its-time-to-go-digital/

 

Let us know more about KOL: Key Opinion Leaders

Who are KOL?

KOL or Key Opinion Leaders are specialized individuals who are professionals in their own field. They have quite a large bit of followers on whom they have a huge influence. They come in a flotilla of presentations and packages.

A few of them could be actors or artists however if you wish to become a KOL its not fame that needs to be a prerequisite. There are a few of them who are experienced video bloggers who simply blog regularly in their respective social media podium. The key challenge here to is to comes across the one which suits your brand in the best possible way.

http://www.managerbiz.com/what-are-kol-in-china/

 

In China, Brands Have To Invest In Baidu: Know How To

If you are a brand in China new or old, you will undeniably need to invest in Baidu SEO. Recently Baidu had announced about its surge profit being 95% which is humongous. This is one of the reasons why, if you too wish to start a brand and get famous in China, you better start investing in Baidu SEO.

http://testflashplayer.com/in-china-brands-have-to-invest-in-baidu-know-how-to/

 

You Want More Chinese Tourists? Invest In Baidu Marketing

Approximately 58% of the Chinese search engine market is represented by Baidu. As you know Google cannot be used in China, you will need to ensure that you adept your SEO strategies on Baidu if you wish to be picked up and seen by Chinese tourists and consumers.

You need to understand the fact that Baidu SEO is quite different from SEO or Google SEO. This is the reason why it is necessary for you to get in touch with a professional SEO company that is well acquainted with the way in which Chinese search engines work.

http://wbisoft.com/you-want-more-chinese-tourists-invest-in-baidu-marketing/

 

Thousands of Chinese Travelers Search Information Everyday

http://www.softcentral.info/thousands-of-chinese-travelers-search-information-everyday/

As seen from the current data there are approximately millions of outbound Chinese tourists. While they do so, they like to share and stay connected with their family and friends. They love sharing experiences and reviews so that others in their community can gain the best from it.

 

 

Uber retreats, but Chinese consumers lose

Nobody wants a land war in Asia, not even Uber fight. It might burned piles of money for market share with local travel app Moloch Didi Chuxing, between marketing, rebates and incentives drivers fight.

Instead, Uber revealed.

It sells its Uber China operation to Didi in exchange for a 20% level in the merged company, while Didi $ 1 billion in Uber at a stunning $ 68 billion invested Rating

could Essentially Uber did not think enough of the Chinese market minus the enormous amount own, he would have spent with his new ally, to compete better do with 20% of Didi walk.


Eliminating this hole Uber had down throw money, the air is pure, but to IPO. If the deal concentrate Uber can win the rest of the world, it is not really a loss China concede. Only a battle had to sacrifice it as part of Word War ride.

But there is a loser in the Uber China – Didi Chuxing Fusion: the Chinese drive app users.

didi dache in China : the King

Without these two superpowers try each to undercut vthe fares and one-up each other on partner compensation, both drivers and riders are at the mercy of the left, which more looks much like an on-demand transport monopoly.

In comparison, when was hardcore competition there, Didi do not improve functionality race, from its app interface to its routing algorithms. It does not have as enticing offer bonuses to the men and women behind the wheel. And it must make concessions in order to get more cars on the road, so that it always has the shortest waiting time.

The ride-hailing company Chinese unit merges with local rivals and leader-Didi Chuxing cited in a $ 35 billion deal, according to a report by Bloomberg, a leaked draft blog post and anonymous sources. About China, which is a separate business unit owned by Uber, 20% of the shares of the merged entity will represent Uber founder and CEO Travis Kalanick said. Didi will make a $ 68000000000 review a $ 1 billion investment in Uber’s main business.

A blog entry was written by Kalanick the announcement of the merger circulating online has been claimed and obtained by Bloomberg. It hinted that Uber was probably the business earlier this week unveil planning.

“As an entrepreneur, I’ve learned that to be successful, is going to listen to the head as well as your heart,” Kalanick wrote. “Over and Didi Chuxing are investing billions of dollars in China and the two companies have yet to make a profit there. Getting to profitability is the only way to build a sustainable business, can serve the best Chinese riders, drivers and cities in the long term.”

Get Data Sheet, Fortune Technology Newsletter.

Last week, China ride-hailing officially legalized, accept both companies from the regulatory gray area.

Uber declined to the rumors to comment, while Didi has not returned Fortuna’s request for comment.

Uber expand the incredibly aggressive approach despite the world, China is an uphill battle from the get-go. When it officially in 2014 debuted its service in China in July, its market has been dominated by local businesses. Two of them, Didi roof and form kuaidi roof merged in February 2015 the current company, known at Didi Chuxing.

Moreover, as Uber more and more money to pump into the Chinese unit continued, his ability to eat at Didi market share away remained small. try also to any kind of progress in China to $ 1 billion year to lose, Uber remained the market share of Moll (Uber and Didi can not seem to the actual figures to be agreed).

China, historically lax local monopolies, is not likely to be a local business to break winner over antitrust concerns.

All this makes me grateful that the United States has in Lyft Uber nipping the heels, to keep it on its toes.

Whether Google Search bumping from Yelp Local results or Facebook approach to privacy, we have seen how rule of a technology room, the leaves of a company, the masses with less force.
 

 

http://fortune.com/2016/08/01/uber-china-didi-chuxing-merger/

https://techcrunch.com/2016/08/01/monopodidi/
http://www.cnbc.com/2016/08/01/chinas-didi-chuxing-to-acquire-ubers-chinese-operations-wsj.html

Chinese Cosmetics Maker are investing in online Business & Digital Marketing

Jahwa a Chinese cosmetics manufacturer is becoming battle with their global competitors online, where digital markets have outperformed brick and mortar stores selling cosmetics and personal products.

Jahwa based in Shanghai

Earlier this week, Jahwa based in Shanghai signed a contract with the online retailer JD.com in Beijing to sell and market its cosmetics and personal care market in the JD.

 

The agreement will also see Jahwa work with the online retailer to understand consumer preferences, adapt its own digital marketing program accordingly and participate in JD programs to reach consumers increasingly wired China.

He concluded a similar agreement with the arch rival JD Alibaba last year, setting up his own shop on the online marketplace Alibaba Tmall and digital campaigns from there.

The two brands of international and domestic cosmetics have long regarded department stores and shopping centers such as primary sales channels in China. But as the revolution in e-commerce in the country scans brick and mortar stores, cosmetics and personal care products are at the forefront of consumer goods list witnesses sales online migration. more information here

According to consulting firm Bain & Company, products ranging from biscuits and chocolate to shampoos and personal cleaning products experienced an annual growth of no less than 30 percent of online sales during the last four years.

Jahwa, which is rooted in daily use chemicals manufacturer in the late 1890s, is a household brand in China for its Liushen spray and cream Maxam hands.

The company has sought to break the domination of high quality cosmetics in China global brands with its own line of Herborist, inspired by traditional Chinese medicine and herbal ingredients. source Shanghai daily

In recent years, Jahwa has sought to put a global spin on Herborist selling it in Europe by cosmetic retailers Sephora and Douglas.

Herborist

Jahwa’s signature cosmetics line, Herborist, was the only Chinese-owned brand to make the top 10 cosmetic brands by market share in department stores last year, according to data from China Market Monitor. But as department store sales stagnate with consumers increasingly turning to e-commerce, local brands are embracing digital, and their agility is winning them a considerable advantage over the global giants.

source

In 2015, Herborist was the only Chinese name to make the top 10 cosmetic brands by market share in department stores in China, eight in number, according to China Market Monitor.

But like his peers, Jahwa dependence on traditional channels weighed on its performance. the growth in revenues in 2015 contributed 5 percentage points from five years earlier to 9.58 percent. Excluding non-recurring items, earnings growth has slipped for the first time in a decade.

Jahwa said the slowing her own business came largely due to the general weakness in the cosmetics sector. Cosmetics sales growth to moderate detail, from 13.3 percent in 2013 to 8.8 percent in 2015, according to the National Bureau of Statistics.

For skin care products in general, growth in department stores has almost stagnated, Jahwa said in a response to an inquiry on its financial results in 2015 by the Shanghai Stock Exchange.

Consequently, domestic cosmetic brands Jahwa which were most active in the adoption of electronic commerce, where they see a chance in global titans overruns that have been slow to adapt to the retail scene increasingly digitized from China.

Very few international cosmetic brands can make the monthly list of the 10 top selling cosmetics on the Alibaba e-commerce site. Domestic brands such as Pechoin, Hanhoo, Chando kans and drive sales of cosmetics online.

Therefore, foreign brands have lost share in the care and makeup to Chinese competitors, about 2 to 5 percent during each of the past two years, according to Bain.

Jahwa hope that 20 percent of its sales of cosmetics and personal care products sales will be in 2018. Last year online sales e-commerce stood at 557 million yuan (about 83 , $ 3 million), or 9.5 percent of the total company.

Digital News from China

Censorship from Chinese social Newtworks

The Chinese Internet regulator will launch a crackdown on reporting news gathered from social media, as part of what the government calls a campaign against false news and spreading rumors.

Capture d’écran 2015-08-28 à 10.08.48

In a statement Sunday night, the Cyberspace Administration of China said that online media can not report news from social media sites without approval.
“It is forbidden to use hearsay to create new or use conjecture and imagination to twist the facts,” he said.

“All levels of cyberspace sincerely administration must assume their Internet content management responsibilities, strengthen surveillance and investigation, severely probe and handle new false and not factual,” the regulator added.

He listed a number of false stories he told were recently circulated on the Internet, including on a bus fire.

The Chinese government already having widespread Internet controls and sought to codify the policy into law.

Officials say restrictions on the Internet, including the blocking of popular foreign sites such as Google and Facebook, are needed to ensure security against growing threats such as terrorism, and stop the spread of damaging rumors.

Foreign governments and business groups have restrictions on the internet as a broader issue of trade.

The announcement of the repression of social media comes a week after the head of Internet censorship in China resigned.

 

New censorship of Xi President

Twitter user @beidaijin shared the following propaganda directive, also posted to CDT Chinese:

https://chinadigitaltimes.net/2016/07/minitrue-5/

Set up keyword filtering on Weibo, blogs, public accounts [on WeChat, etc.], forums, electronic message boards, and other interactive platforms, to find and delete the following words and combinations: “Xi beetle,” “Xi dung beetle,”  “Xi clan beetle,” “Daddy Xi beetle,” “Xi tiger.” Implement coordinated keyword filters for both simplified and traditional characters. (July 12, 2016) [Chinese]

Czech-based Chinese scientist Wang Chengbin recently published an article in the taxonomy journal Zootaxa on a new species of beetle that he discovered, which he named Rhyzodiastes (Temoana) xii. The roman numerals at the end of the scientific name, Wang explained, were in reference to President ’s surname. “This specific epithet is dedicated to Dr. Xi Jinping,” wrote the scientist, “The President of the People’s Republic of China, for his leadership making our motherland stronger and stronger.”  Earlier this week, a central propaganda directive ordered the deletion of a news article on the newly discovered beetle species which used Xi’s nickname “Daddy Xi,” a moniker that authorities have recently attempted to downplay. Following the initial censorship directive, The New York Times’ Did Kirsten Tatlow spoke to Wang Chengbin about the name he chose for his discovery:

Yet more important to Cheng-Bin Wang, the Prague-based Chinese entomologist who discovered and named it, the Rhyzodiastes (Temoana) xii eats rotten wood. That makes it a fitting symbol for Mr. Xi, whose campaign against official corruption is as important for China as the beetle’s diet is for the health of its environment, Mr. Wang said in a telephone interview.

“President Xi is the same. He is fighting corruption. That is so important,” said Mr. Wang, 32, who added that his discovery last year excited him so much he could not sleep at night. He not only named it for Mr. Xi but added the word “wolf” in Chinese, for good measure: 习氏狼条脊甲 — literally, “Xi Surnamed Wolf Spine Carapace.” (The last words indicate a beetle, which has a hard carapace, unlike the cockroach.)

[…] In an email before the interview, Mr. Wang expressed concern that foreign news reports had portrayed him as “belittling” Mr. Xi by comparing him to a small insect. (The beetle is 0.3 inches long. Mr. Xi is 5-foot-11.)

“They know nothing about entomology or taxonomy,” he wrote, and “have no idea about the meaning of a biological name!”

[…] Mr. Xi’s name is presented respectfully, he said: “xii,” or “xi” for Mr. Xi, adding the Latin “i,” to show a male possessive. [Source]

More from Wang, via the AFP:

“The Rhyzodiastes (Temoana) is very rare – you might not encounter a single one even after 10 field collection sessions – and it also eats rotten wood for food,” he said in an email.

“So it’s a metaphor for Xi Jinping, a rare person you only encounter once a century, and specifically his controls on corruption (eating rot), which will allow Chinese corruption to gradually disappear,” he explained.

But Chinese censors have ordered that all references to Wang’s bug be removed from the internet, the China Digital Times said.

[…] Wang was distraught at the censorship, saying: “Hello! Beloved President Xi! This is a rare beetle! The name of the species will exist for ever! A tremendous honour!”

His gesture had been “deliberately vilified”, he said.

 

Digital Strategy in China

Digital marketing is transforming within China right away, that is genuine a year ago may don’t become this coming year. Precisely what may a marketer or a business owner has understood your Chinese market and online marketing?

http://gt-hk.com/2016/tips-to-success-with-your-marketing-in-china/

WECHAT:

Chinese folks work with WeChat each and every time but also for models, it’s certainly not practical however. There’s a minimal viral consequence. The expense of acquiring a “fan” can be quite high-priced and several lovers will discover the information you have. For tiny and channel organizations, opportunities to promote are certainly not created. Furthermore, WeChat secured most makes attempt outrageous commercials in its software, you are unable to place an expense, video tutorials are confined and viral online games are actually taken away. Consequently it’s really hard for the company to utilize that software for its marketing and advertising.

International Brands invest in Digital in China

International luxury Brands who bet big on China during the boom years become digitally creative as the economic slowdown and repression of conspicuous consumption hit hard profits.

International brands in China

International brands integrated into popular platforms such as online chat app WeChat, pushing marketing campaigns on social media platforms like Weibo, as well as opening their own windows on Tmall and JD.com of Alibaba.com. As a lack of knowledge about the technology and fears about safety meant that these movements were slow in coming.

Although revenues from online sales are still small-only 5% of China market they were up $ 22.5 billion of fast luxury interior. According to a L2 intelligence firm report, sales of luxury online increased 20% in 2015, almost three times faster than the luxury market in general. Mobile is particularly important. Searches for luxury brands performed on smartphones are almost twice those performed on a desktop computer, and increased 44% in 2015 year on year. There are 700 million users on Weibo and WeChat has more than 200 million.

 

How Chinese consume is closely watched by a crowd of analysts and companies because the Chinese buyer representing over 30% of global luxury spending and is the engine of growth, according to Bain & Co. consulting

 

Burberry Group PLC in partnership with the Chinese model Wu Yifan for her clothing line for men / winter 2016 fall, allowing him to share exclusive content via Weibo, a move that “broke the Chinese Internet” by encouraging tips in social engagement, said L2. Burberry expects e-commerce to make up a third of sales over the next three years.

Coach Inc. offers coupons on WeChat and launched media campaigns on Weibo and WeChat. Cartier has targeted the Chinese buyer abroad by launching a store locator and offer a product of translation tool on WeChat. Cartier Parent Co. Financière Richemont SA has launched e-commerce sites for Shanghai Tang in 2015 in China and has said it will launch a for its Lancel leather goods brand in Asia.

 

http://www.dailymail.co.uk/news/article-3642747/Knock-goods-better-luxury-goods-says-China-s-richest-man-Jack-Ma.html

consumer China ecommerce

e-Commerce in China and luxury brands

According L2, Chow Tai Fook has a strong presence on Tmall and JD.com and control 100% of the first pages of the brand’s search results on the two platforms. A spokesman for the company said it has a team of over 250 employees that handle e-commerce and that “closely following” the keyword search rankings on platforms like Tmall and JD.com.

The counterfeit problem on platforms such as Alibaba is a big problem for brands that are trying to take control of their online sales. The Wall Street Journal reported that while Burberry has opened a window on Tmall Alibaba, he did it in part to better take control of the sale of so-called gray market goods on the platform. Only 35% of luxury brands offer e-commerce brand owned through their websites or storefronts on Tmall and JD, as L2.

“Luxury brands are all about control. Whether the quality of the product, the price, the sales environment, control is everywhere,” said Erwan Rambourg, head of consumer and retail research at HSBC. Thus brands prefer to sell on their site rather than partnerships with third parties, with whom they must negotiate on issues such as counterfeit products.

“Generally speaking, luxury companies have been three attitudes to e-commerce platforms: sue, ignore or participate,” he added.

The online stores transition happens that many openings after rapid shuttering retailers during the boom years, when many rushed to China to meet a middle class growing. The huge but empty luxury store is a common sight in many second and third tier Chinese cities.

Yet he does not know how e-commerce can fill the gap for profits collapse marks. The decline in luxury demand is due in part to changing consumer habits and tastes. Chinese are buying high-end handbags more abroad than they are at home as the weakening of the euro and the yen are cheaper to travel.

http://blogs.wsj.com/chinarealtime/2016/06/20/luxury-brands-step-up-shift-to-digital-in-china/

Digital Marketing in China Market overview

In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that allow an organization to analyze marketing campaigns and understand what is working and what is not – usually time real.

There is something very exciting to race rally round table of our digital marketing senior cream at one of the top clubs in the city, especially when it is located in mainland China.

 

consumer China ecommerce

There is the view of the skyline of downtown Shanghai, Huangpu tributary of the Yangtze River that runs through the vibrant metropolis, and the feeling that you are something incredibly special either, dare I say, more a little auspicious.

More Few people doubt that China is an extremely important market in the global scheme of things, and tap into this market via national channels online booming the way it quickly becomes de facto the most effective and achieve the huge and intimidating Chinese customers, directly applicable to most manufactured goods and services on the planet.

Big data is not in itself a solution. We have yet to see a solution for big data. Instead, it should be considered as one approach. It is the approach to the management of various data sources to generate better ideas.

In terms of data source management, we can define the data in structural and non-structural PII (Personal Identification Information) and non-PII. Advertisers need to start planning for their own data network
Digital marketing and its associated channels are important – but not to the exclusion of everything else. It is not enough to know your customers; you must know better than anyone that you can communicate with them where, when and how they are most receptive to your message. To do this, you need a consolidated view of preferences and expectations of customers on all channels – web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that customers move along in the buying cycle. The deeper your insight into the behavior and preferences of customers, the more likely you are to engage in lucrative interactions.

Digital media

Digital media is so pervasive that consumers have access to information anytime and anywhere they want. Gone are the days when people got messages about your products or services came from you and only understood what you wanted them to know. Digital media is a growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not only to what your company says about your brand, but what the media, friends, relatives, peers, etc., also say good. And they are more likely to believe you. People want brands they can trust, who know the business, communications that are personalized and relevant, and offers tailored to their needs and preferences.

It does not matter if you use a small or even a very large company scale as input from the outside or operating in this great and difficult market, or are you still a home business cultivated scale and substance, there is a clear and urgent need to become Web savvy in order to remain competitive and achieve any measure of future business success.

  • China Mobile Q3 2,013 banking transactions reached 3.7 billion yuan (604 billion USD), with an increase of 35.9% qoq.
    Take ecommerce by itself, at the end of June 30, 2013, e-commerce transactions in China reached 4.4 billion yuan (US $ 713.27 billion). This is up 24.3% over last year.
  • B2B transactions hit 3.4 billion yuan (551.17 billion USD), an increase year on year by 15.3%.
  • Baidu still dominant search engine in China, while facing greater competition today announced its third quarter financial report recently, with turnover reaching Q3 total 8.89 billion yuan (1.453 billion USD), 42.3% more than in Q3 2012.
  • This year, we ran eight round tables, which made for an exciting day, dynamic and really boiling.

Strategies to balance the short-term gains in the market place and the long-term e-commerce strategy (to build its own platform).

How to manage relations with the e-commerce market? Key channel players make demands that can not be ignored.
Low good high traffic conversion rate. Conversion optimization is usually a challenge in the e-commerce space.
Global restrictions on Chinese e-commerce websites are significant barriers to conversion.
Most e-commerce teams have a digital marketing background that is insufficient to drive the channel of cooperation or solve the problems of the supply chain.
There were some suggestions on ways to improve its e-commerce efficiency:

The differentiation of goods: create specific online product mix by design, packaging and pricing.
Attribute online sales-oriented POS POS through geo-location technology.
Build the team in-house online sales.
Use online store for the brand.
Building a strategic alliance with banks to migrate to your own platform.
Improve CRM through optimized communication channel (live chat, toll etc).
Use Mobile channel that can generate significant revenues.
Customization for online purchases.
Improve the content (product description) for optimized SEO.
Specific CRM platform: encourage customer feedback and evaluations.
The development of strategic content, preservation and marketing
Many brands in this table are from B2B, they admitted that brand and marketing teams were faced with challenges on content curation for marketing of digital and social media.

Some trends in the development of content:

Brands are not satisfied with the agencies, and some brands prefer to use their own internal social media instead of relying on agencies.
B2C brands tend to have strategic plans content clearer than B2B, however, in the long run, most social media managers and brand managers were doubting measurability and ROI of investments content.
Most managers believe that good content will win in the future, however, it is difficult to keep the quality of production in the long term
New media channels are so fast in China that many brands (B2B) in particular need more help and advice on the development of content strategy.

 

 

sources :

https://econsultancy.com/

http://www.sas.com/

http://www.chinainternetwatch.com/

Chinesetouristmarketing