The golden age of e-commerce in China has arrived!

China this year the economic growth estimated at about 7.5%, supported by strong domestic demand, thanks to its large population, now estimated at 1.3 billion people. China’s GDP growth rate remains the highest in the world for the past ten years. The online trade is undoubtedly part of these growth markets that are driving China’s economy up. If e-commerce was going through its golden age in China?

On November 11, a symbol of the power of the Chinese e-commerce !

China has somehow its “e-commerce Day”: it takes place every November 11th! Date, originally intended to celebrate “Singles Day”, has quickly become a commercial celebration, during which millions of marks break their prices and grant promotions to encourage consumption. The biggest online shopping sites such as Tmall (giant Alibaba), JD Suningvoient or their turnover exploded that day, and for good reason: Chinese consumers, eager for bargains, take the opportunity to rush to reduced rates for products and have only 24 hours to do so. Brands have everything to gain by being referenced on these major platforms of Chinese e-commerce. Market its products on Tmall International and JD Global is an opportunity to seize for brands worldwide, and the gain will be even more important during the holidays such as Chinese trade on 11 November.

influence
E-commerce figures in China

Due to its impressive population, China recorded more than 632 million Internet users, including more than 145 million online consumers, with an annual increase of 30 million. Today, 90% of Chinese buyers start their search on the Internet. The country has already recorded the largest population of online shoppers worldwide, or 242 million e-shoppers. The penetration rate of Chinese e-commerce, estimated at just over 6%, is higher than that of the United States, which is 5%. China is well on its way to becoming the first market of the global e-commerce by 2015, overtaking the United States.

source http://www.journaldunet.com/ebusiness/expert/59226/vers-l-age-d-or-de-l-e-commerce-chinois.shtml

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s